“Stitch Fix” Founder Katrina Lake Shares How She Built Her Billion Dollar Company

Stitch Fix founder Katrina Lake shares her story with Guy Raz and the podcast, "How I Built This."

I admit I was a Stitch Fix doubter.

How can filling out an online form lead to a stylist you never meet or see sending you clothes you like?

The thing is, I knew I needed help.  With my girls moving up and out, I’m getting out in the work world more.  My daily uniform of the same pair of jeans and an Old Navy t shirt (usually with a stain) is not going to cut it.

But how am I supposed to dress?

Not like the network news anchor I was years ago.

Not like a fuddy duddy old lady.

I headed to the mall and saw nothing I wanted.

My husband encouraged me to try Stitch Fix. Of course, he had some coupon with miles or some other play.  I had nothing to lose.

I’m now two Fixes in and I’m so pleased.

This is how it works–You go on the website and fill out your profile. What do you like, not like, sizes, price point, etc.  Soon enough, SF has sent you a box with five items.

There is a $20 styling fee, but if you buy at least one of the items, they apply the $20 toward your purchase price.

Whatever you don’t like, you just pop in a pre-addressed, pre-paid envelope and drop it in your nearby mailbox.  No trip to the post office necessary.

I kept all five items on my first fix and three the second time.

I’ve mentioned to two friends and they’ve had a great experience, too.

So, imagine my delight, when SF co-founder Katrina Lake showed up on my very favorite podcast, “How I Built This.”

If you do nothing else, you should add HIBT to your podcast playlist.  It’s hosted by my fellow former CNN colleague, Guy Raz.

I’ll save you the trouble of looking for the Katrina Lake episode. I have it for you right here.


Are you interested in trying Stitch Fix?  I have a no lose offer for you.

Click this link and you’ll get free styling, a $20 value, on your first order.

Your only investment is the time to fill out the profile.  If you don’t like anything they send, then you just pop everything back in the mail, no charge.

If you like even one item, well, then your closet is a step closer to getting up to date.

Mine still has a ways to go, that’s why I’m still Fixing. And now I’m about to sign MilesHusband up for their men’s service.

By the way, that link is an affiliate link.  So you get the deal and I get a little something at no extra charge to you. It’s win-win.

Have you already used Stitch Fix? What has been your experience? Please let me know in the comments below.

If you enjoy this story, you might want to check out my recent TED Talk, “How To Watch The News And Get Inspired.”

Daryn Kagan giving her TED Talk at TEDxBigSky. How To Watch The News And Get Inspired.

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“Stitch Fix” Founder Katrina Lake Shares How She Built Her Billion Dollar Company

by DarynKagan time to read: 2 min
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